After its inception in June 1998, the Kerala State Chalachitra Academy under the Ministry of Cultural Affairs, Govt. of Kerala, has been assigned the task of organizing the International Film Festival of Kerala (IFFK). Chalachitra literally means motion picture, and the Academy is devoted to promoting the best in the visual medium. IFFK is a civil answer to the cultural ailments of present day humanity and a celebration of the best the medium has to offer.

'IFFK-the right audience